Key Findings of Data Analytics:
A large number of micro and mid size shifting marketing channel to use marketing analytics to measure and predict marketing performance and minimize customer acquisition cost.
Small-business owners have expertise in some areas and somehow they call Sale, Discount is core message of marketing, “we’re now open!” people will start rushing through the door.
Concrete customer acquisition strategy is an essential for small scale business. Any business will struggle to grow business without meaningful way. That said, one of the most difficult parts of scaling business every quarter, actually figuring out which channel is the most sustainable for bringing profitable new customers.
Data analytics turned source to analyze customer data.
Data used: Existing transactional Customer data, Google Analytics data, Social Media analytics/insights data.
Managing quantum data using new tools and platform in process to use math and get deep into algorithms.